Automotive industry is evolving at a rapid pace. Today’s cars have complex car architectures, fusion of high-tech sensors, advanced driver assistance system (ADAS), and ever evolving vehicle-to-everything (V2X) communication technology. To put it in numbers, the ADAS market solely is expected to grow from $64bn to $211bn at a CAGR of 12.7% between 2024 and 2034. This growth is going to drive continuous technological transformation of ADAS sensors, introduction of new ADAS and V2X regulations, development of advanced safety and security protocols, and new homologation standards. It is a race, and staying up-to-date about latest trends, technologies, and use cases in automotive industry is essential. Keysight is bringing an Automotive Tech Day to cater these needs. 

Keysight Automotive Tech Day offers an exclusive, all-in-one opportunity to stay ahead. It is a technological seminar packed with keynote sessions from industry leaders, hands-on product demonstrations, live Q&A, and networking opportunities with industry peers. Please check out the keynote speakers’ lineup below. 

Agenda

• Registration and Welcome Coffee 
• What Are the Shovels in the Next Gold Rush in Automotive by Thomas Goetzl, Vice President and General Manager, Automotive and Energy Solutions, Keysight 
• Keynote: Sense the World by Dennis Raabe, Senior Vice President Business Unit ADAS Components, Robert Bosch GmbH 
• Defining Requirements of Future AV/ADAS Driven Vehicles from an OEM’s Perspective by Maximilian Steiner, Expert Radar and Radar Perception, Mercedes-Benz AG 
• Virtual Reality and Simulation for Safety in Automotive by Georg Plasswilm, Head of Sales, EMEA, ESI Group 
• Towards 5G-V2X Supporting Advanced Driving Use Cases by Maxime Flament, Chief Technology Officer, 5G Automotive Association (5GAA)
• Enabling V2X as Another ADAS Sensor by Onn Haran, Founder and Chief Technology Officer, Autotalks 
• Validating Connected Driving and Automated Vehicle Functionsby Frank Wrobel, Leitung Feldüberwachung, Kraftfahrtbundesamt (Federal Motor Transport Authority of Germany) 
• Current Development in Automotive Cybersecurity by Thomas Irmscher, Product Manager Security Testing Services, ETAS GmbH 
• Keynote: The Emerging Importance of Connected Mobility for Safety on Roads by Thomas Jäger, Senior Vice President, Global Connectivity and ITS Technologies, Digital & Product Solutions, DEKRA SE 
• Keysight Open Table: Discuss what's next at Keysight with solution managers and experts with drinks and food.

Product demos

Apart from the keynote speakers, we are bringing engaging live product demos of the latest test solutions. Here is the list: 

• In-vehicle networking testing: Low-speed buses to 1000BASE-T1 compliance test, GMSL, ASA, PCIe®️, and optical automotive ethernet test.
• Sensor fusion: A synchronous hardware-in-the-loop (HiL) setup of radar, camera, and V2X.
• Automotive radar: In-cabin mmWave radar validation and radar target simulation (RTS).
• V2X: Creation and testing of V2X scenarios in SiL, HiL, and field. 
• Automotive cybersecurity: Unified cybersecurity validation of connected vehicles.
• EMC LabOps: Modernization of EMC Lab workflows and test report automation. 
• VR prototyping: Validate engineering, manufacturing, and workflows using virtual reality.